Here’s an interesting take on how to promote breast cancer awareness: a huge growing blob was placed on the streets of Auckland becoming more disturbing everyday that passed. The rational behind this idea was to show that if you try to ignore breast cancer it can become a greater problem over time.
Agency: Colenso BBDO, New Zealand
[...] Cancer Blob in New Zealand. Now in Video A few days ago I posted about a guerrilla marketing campaign in the streets of New Zealand to raise awareness about breast cancer. Now I show you the tv [...]