Cluedo is on of my favorites board games of all time. With the advent of videogames, this kind of more traditional fall of popularity but it seems that Hasbro, at least in Italy, is trying to put Cluedo back on the tables. This guerrilla campaing is very interesting putting the unsuspected patrons of restaurants or hotel guests in a crime scene. With all the tv seriers based on police work (CSI, Bones) going on, this is a good time to Cluedo to thrive.
Agency: DDB, Italy
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