One may not like the use of fear in advertising, but the fact is it works! Specially when it comes to online security of childrens. It’s a very demagogical ad, but one that captures the attention of the targets and that conveys the message rather well.
Agency: Leo Burnett, Italy
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This post was mentioned on Twitter by WebMotiva: Symantec Goes for Fear in Norton Software Ad http://bit.ly/V9oCN...