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This is a very interesting idea to promote very big outdoors. The idea is to show that outdoors can be seen from great distances. The message says “God doesn’t exist”. After a couple of days the outdoor was changed as if to seen it was struck by lightning.
Agency: McCann Erickson, Spain Via: Ads of [...] Great idea with a magnificent execution. Doubt anyone stayed indifferent to this ad.
Agency: AMV BBDO, UK Via: The Inspiration Room This is a very clever, and interactive, execution to promote flights to warmer countries than Norway.
Agency: Kitchen Leo Burnett, Norway Not a pretty sight, but clearly the purpose of getting people attention was achieved with this slicing billboard.
Greenpeace launched this campaing where some of the most important World Leaders appologize in 2020 for not being able to prevent a “catastrophic climate change” due to not reaching a compromise in the Copenhagen – or Hopenhagen – in 2009. It’s a great idea but I don’t think it will have the desired impact. Anyway, [...] |
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