Kleenex as Used by Celebrities

New Kleenex ad where some celebrities use the tissues on different settings. Celebrity endorsements are a way for new brands to be noticed. When you’re Kleenex, and the name of your brand stands for the generical name of the products you sell, there’s no reason to spend large amounts of cash for some celebrities to appear in your ads. This ad would have the same impact if it was performed by non-famous actors.

Agency: JWT, UK